However, we know from our initial analysis that there are more preferred engagement times for Twitter users. Big brands such as luxury automakers Audi and Ford, tech behemoths HP and Dell, Facebook parent Meta Coca-Cola, Verizon, AT&T, Wells Fargo, American Express and Chanel among other advertisers have either pulled ads from Twitter or have publicly confirmed they are stopping ads from the social media platform, said a report by Media Matters For America. by Mary Keutelian 10 minutes If there’s one platform where it seems like the best time to post seems like 24/7 it’s Twitter. Meanwhile, last week, Twitter started giving generous incentives to brands, in a bid to lure advertisers that it lost after the chaotic takeover by tech billionaire Elon Musk. Twitter’s Top Content Moderation and Safety Executive Leaves - WSJ News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and. Twitter Moments was announced back in 2015 to take on Instagram and Snapchat's "Stories" feature, appeared as a separate tab on a user's profile and helped them keep track of stories and breaking news by curating related content.Īlso read: WhatsApp Now Gets 3D Avatars. It also allowed publishers to produce and tell stories about events easily. The Today section of the Moments tab displays fewer than a dozen headlines chosen according to Twitter’s editors’ judgment about what’s important. "Sponsored Moments" gave advertisers the ability to add a branded cover image to the "Moment" in question as well as insert their own brand's tweets into the round-up.Īlso read: Export Of Smartphones Worth $15 Million Made By Vivo India Stopped: Reportįor publishers, "Moments" was an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs. In 2018, Twitter India had rolled out sponsored Twitter Moments - a new custom feature to enable brands partner with premium publishers and develop brand integrations. As of today we’re removing the option to create Moments for most users as we focus on improving other experiences.ĭon’t worry, you can still see past Moments and follow Live events on Twitter.Īs part of Elon Musk's dream to make Twitter a clutter-free experience, the company has also removed "tweeted from" labels for most users. Jeff D Lowe (JeffDLowe) OctoThis makes sense, and works more in line with Twitter’s newly identified what’s happening now mission statement, while also emphasizing live streaming - which seems to be the platform’s Obi Wan Kenobi in the face of the looming Empire of market expectation. "You can still see past Moments and follow Live events on Twitter," it added.
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